A national endorsement of good packaging production and packaging design. The Singapore Packaging Star Award is a prestigious national award given to innovative and creative designs with quality finished products and packaging. It recognises and rewards excellence in packaging, in construction and materials usage, design, innovation technology and incorporating of environment considerations. The Singapore Packaging Star Award 2004 is organised and promoted by the Packaging Council of Singapore (PCS), a full member of the Asian Packaging Federation (APF) with affiliation to the World Packaging Organisation (WPO). SINGAPORE STAR is open to all packages for retail products and industrial products. Sales and Display Products Food & beverage, pharmaceutical, household, computer, computer-related hardware and software chemicals, stationery, computer-based and peripherals, telephone, radio and any other related products. JUDGING CRITERIA Sales and Display Entry • Innovation • Graphic Appeal • Product Protection • Display Attractiveness • Functionality/Convenience to the user • Environmental Performance • Overall Impression Years awarded:2004:• New Moon Soup Labels2005:• New Moon Chinese New Year Premium Gift Set2006:• New Moon Abalone Yusheng2007:• New Moon Premium 2s Gift Set• New Moon Super Premium Gift Set2008:• New Moon Fire Cracker Gift Set• Borsch Med Plaster• Borsch Med TCM Product PR Kit2010:• Hamper Box• Chinese New Year 10 Gift Set Series - Hana and Pussy Willow
Enterprise 50 is the inaugural list of Singapore's 50 most enterprising privately-held local companies. Enterprise 50 recognises local, privately-held companies who played a vital contributory role in Singapore's economy. The companies are being recognised for their vision, entrepreneurship and determination which helped provide the second wing of economic development to drive Singapore's economy towards the status of a developed nation. The companies' rankings are based on weighted averages of selected performance indicators such as operating profit before tax, turnover, and profit growth over the last 4 years. As a first time participant in 2002, Goh Joo Hin Pte Ltd is unanimously listed into the prestigous Enterprise 50 League. The Company's revenue is estimated to be 25% more as compared to the year before. As much as 85% of the generated revenue is derived from the Food and Beverages Department. The arrays of canned food products (280 in all) are being distributed to more than 3000 shops/stalls/supermarkets/hypermarkets. The remaining 15% of revenue sources from the I.T. Department. In the Enterprise 50 Awards 2003, Goh Joo Hin Pte Ltd is honoured to be listed at position number 8, a great leap in improvement from being ranked in at 50th in 2002.
Asian Packaging Federation (APF) The APF, a non-profit organization, established in Tokyo, Japan in 1967, unites the packaging interests of all trade and industries in the Asia-Pacific region and beyond, under one cooperative umbrella. Enter the Asian Packaging Oscars: AsiaStar Winning an international competition brings prestige to every organization. AsiaStar is the only regional packaging award anywhere in Asia – as such it is The Packaging Oscars of Asia. The Benefits of AsiaStar Since each AsiaStar entry is a National Award Winner, an AsiaStar Award Winner is recognized regionally as ‘the best of the best’ in Asia. • All AsiaStar winners will receive a magnificent engraved glass trophy and a packaging excellence certificate. • All AsiaStar winner designers will also receive a packaging excellence certificate. This is to recognize that package production is not a solo effort. • All AsiaStar winners will have the right to prominently display the AsiaStar logo to benefit their business. • All AsiaStar winners will be featured in an AsiaStar Winners Trophy Book and receive 10 copies to distribute as part of a PR campaign. (Additional duplicate trophies and booklets can be ordered separately at a nominal charge.) Eligibility To ensure that entries represent the highest quality of packaging. AsiaStar entries must be a winner at a national packaging-related award in their country. No package which has been entered for any previous AsiaStar competition will be reconsidered. All entries should be sent through Executive Member of APF member countries. For intellectual property reasons, each entry must NOT carry any commercial trademark on the package, unless it is accompanied by a letter of authorization from the brand or trademark owner. Years awarded:2005:• New Moon Chinese New Year Premium Gift Set2006:• New Moon Abalone Yusheng2007:• New Moon Super Premium Gift Set2008:• New Moon Fire Cracker Gift Set• Borsch Med Plaster (Media Kit)• Borsch Med TCM Products (Media Kit)
Singapore Promising Brand Award (SPBA) 2003, 2004 & 2005 is the recognition of the excellence of Singapore's brands. The award, running into its second year, is jointly organized by The Association of Small and Medium Enterprises (SMEs) and Lianhe Zaobao. The objective of this award is to give recognition to the branding efforts of local SMEs. All the nominees had to go through a stringent judging process which included brand proposal submissions, interviews with the management, and further adjudication by its panel of professional judges. They are being assessed in 4 main areas which are : 1) Brand Strategy / Identity 2) Brand Culture 3) Integrated Brand Communications 4) Brand Equity There were a total of 20 brands that were awarded and in them, 2 brands were from Goh Joo Hin Pte Ltd - New Moon and Mili brands. Goh Joo Hin Pte Ltd is the only company having 2 of its brands being awarded for 2 consecutive yearss. New Moon Brand is a canned food product line and it focuses on the platform of exotic seafood choices. The product range includes abalone, other shellfish, soups and sauces. According to an AC Nielson Survey conducted between 1999 to 2011, New Moon is the Number One best selling abalone brand in Singapore for five consecutive years. The Mili brand is also a canned food product line that carries 5 broad product categories namely Vegetables, Fruits, Vegetarian, Meat and Soups. Mili has a dynamic and broad brand protfolio and architecture that is responsive to the busy lifestyle and constantly changing needs of today's consumers. New Moon was awarded the Singapore Promising Brand (Distinctive Award) and Heritage Brand Award in 2005.
Superbrands, which has a 12-year history and a presence in 16 countries, serves as an independent gauge of branding. It sets benchmarks for brand development and positioning by identifying the top brands internationally and in domestic markets. The superbrands council, an independent arbiter of branding based its judging of the nominees on : 1) Market Dominance 2) Logevity 3) Goodwill 4) Customer Loyalty 5) Overall Market Acceptance By scoring at least 7 out of 10 points across the 5 categories is what elevates a brand into a 'superbrand'. In the Superbrands Award (Singapore) 2004/2005, there were more than 100 brands awarded and of them, the New Moon and Mili Brand distributed by Goh Joo Hin Pte Ltd. New Moon is a name that is synonymous with premium quality and reliability. Its products are the best in Singapore and has become so through the company's ability to not only meet the high standards of taste and freshness but also its expertise in maintaining a history of prompt and reliable service in the international and local markets. New Moon's success in the international arena is reinforced by a commitment to providing comprehensive customer service through rapid sourcing power, the ability to respond immediately with prompt delivery and its guarantee on all its products. Trust and loyalty form the essence of its basic business philosophy and in line with its continued efforts to improve and modernise, the company plans to expand further to meet the continued demand and to provide better service to its customers. The Mili brand is also a canned food product line that carries 5 broad product categories namely Vegetables, Fruits, Vegetarian, Meat and Soups. Mili has a dynamic and broad brand protfolio and architecture that is responsive to the busy lifestyle and constantly changing needs of today's consumers.
As of 2003, the Entrepreneur of the Year Award is in its 15th successful year in collaboration between the Association of Small and Medium Enterprises and The Rotary Club of Singapore. For many entrepreneurs, this Award has served as a mark of recognition for their risk-taking endeavors. The Award has continued to stay relevant with the latest business practices and trends. 2003 saw the introduction of corporate governance to the judging criteria. The candidates had demonstrated a heightened level of business resilience and gagility in the face of recent volatile socio-economic times. CEO Mr Goh Kai Kui took over the helm of Goh Joo Hin Pte Ltd. Under his leadership, the company transformed the company from a traditional commodity trader into a company that is recognised for its strong brand equity in the key products that it distributes namely, New Moon and Mili. - Adapted from The Entrepreneur of the Year - A Rotary-ASME Award Publication Congratulations to our CEO, Mr Goh Kai Kui, on being awarded Top 11 Entrepreneur of the Year 2003, A Rotary-ASME Award
From 1999 to 2011, New Moon Abalone has been the Number 1* Best Selling Abalone Brand in Singapore as reflected by findings from research conducted by Nielson - The global leader in market research, information and analysis. Excerpts from the findings include "New Moon is undoubtedly the best selling brand of canned abalone... leaving all other brands at a distant second," and "New Moon continues to dominate top-of-mind awareness amongst brands of canned abalone." We would like to extend our sincere gratitude to all consumers and clients for your continued faith and support for New Moon.
Results from a ACNielsen study conducted in 2003 show Mili Whole Mushrooms as the best selling Singapore brand of whole mushrooms. This result further confirms and reassures Mili's brand mission to be a trusted and helpful humble cooking companion to all families. Mili expresses her sincere and utmost gratitude to all for their continuous support, and promises to strive for excellence in order not to disapppoint.
"Individuality always leaves a lasting impression. Fine works of creativity are defined by their unique appeal. They overwhelm your mind, touch your heart and thrill you. And they capture your attention. In the ensuing pages, we pay a tribute to the advertisements that epitomise such impressive qualities: advertisements that have distinctly stood out in our stable of SPH newspapers, repeatedly demonstrating the relevance and effectiveness of newspaper advertising. We are proud that our publications have challenged the creators of these gems and their clients to think out of the box, thus turning the electrifying use of language, art, colour and space into a unique selling proposition." - Adapted from Best Newspaper Advertisements 2002 by Singapore Press Holdings First being chosen as one of the ads of the month listing in advine - a monthly publication of the marketing division, Singapore Press Holdings, the advertisement went on to being one of the many advertisements chosen in 2002 by Singapore Press Holdings to be labelled a "best newspaper advertisement." Advine cited the creative rationale behind the advertisement as follows : "Who better than Channel U star Kym Ng to give us the tastiest scoops on good food and great value? She has personal experience of buying New Moon - the nation's #1 selling abalone brand for three consecutive years.". New Moon has since gone on to being the nation's #1 selling abalone brand for 13 years to date, 2011.
Organised by the New Zealand Trade and Development Board, the award recognises outstanding achievement and growth by New Zealand exporters in international markets. To enter, the companies must have been exporting for more than three years, have foreign exchange earnings of at least $500,000 in the last financial year, and minimum 20% year on year growth. Prepared Foods was presented with a Trade New Zealand Export commendation by the Prime Minister, Jenny Shipley, in 1999. Prepared Foods' core business is canned abalone with is exported to Asia. Attribution of the award to the company is due partially to Goh Joo Hin Pte Ltd's high volume orders for canned abalone from the company.
With the increasing number of homegrown brands becoming established household names, achieving this esteemed mark of success is certainly a significant milestone in the branding journey of any local brand. A brand is an enterprise's soul. as well as the unique impression that an enterprise, product or service gives to the market. Establishing a brand not only requires much efforts, but is also a continuous process.The Singapore Promising Brand Award, organised by the Association of Small & Medium Enterprises and Lianhe Zaobao, is the best platform for promoting local brands. This book reveals the touching story of the helmsman behind every successful brand.View Singapore Promising Brand Award's website here
The aim of the Superbrands organisation is to raise the awareness of and promote the discipline of branding, as well as to celebrate the success of leading international and local brands.
Participation in Superbrands programmes is strictly by invitation only. Eligible brands are identified by an independent consumer survey or evaluated by an expert panel of marketing, advertising and branding professionals.This book explores the history, development and achievements of many of the strongest brands in Singapore and the world, augmented by the experts insights of the Singapore Superbrands Council - some of the most respected people in Singapore's media, marketing and communication industry.View Superbrands Singapore's website here
In this commercialized society where deceits and frauds have tremendously impeded the comprehensive development of the entire industry, honesty of an enterprise has become increasingly important. Honesty represents the operating and managing style of an enterprise, its reputation as well as public image in the market. It is also a vital indicator when entrepreneurs choose their strategic partners or when consumers make their purchasing decisions. We look forward to building up an "Asia Pacific Honesty Enterprise Community", which will definitely benefit honest entrepreneurs.The book showcases companies who have been awarded the honour and to promote the reformation, renovation and computerization of pioneering enterprises so as to encourage the development and progress of other enterprises, enhance and promote the collaboration, information exchange and cooperation among enterprises within the Asia Pacific region. View Asia Pacific International Honesty Enterprise Keris Award's website here