Singapore, September 21, 2011 – New Moon today announced its inaugural sponsorship of the New Moon Khcycle MetaSprint Series Singapore as Title Sponsor. The Series will consist of three events – Aquathon, Duathlon and Triathlon. The events will be held on Feb. 19, April 1 and May 6, 2012 respectively. New Moon believes that its brand mission of achieving high standards of quality, performance and productivity will be a good fit with the Series as it requires continuous excellence and performance from the athletes.
In addition to monetary support, New Moon will be sponsoring various products such as the New Moon Essence range and Premium Fragrant Rice for the series in the form of race pack goodies and podium prizes. New Moon will also be launching several media campaigns in the form of Bus Stop panels, Taxi bumpers and Press Releases on several sports and lifestyle magazine as well as online social media platforms like Facebook, Twitter, Websites etc to generate public awareness and increase participation in the Series.
New Moon has embraced the mission of improving the quality of living as part of their corporate social responsibility and has been supportive of sports for many years. New Moon has been regularly involved in various sporting events as well as government related initiatives to promote healthy living eg. New Moon Big Walk in 2010. New Moon aspires to promote consistent, outstanding levels of performance and sporting excellence as exemplified by its New Moon Essence ambassadors: SEA Games medalists – Mok Ying Ren and Dinah Chan, Youth Olympic Games medalist – Rainer Ng, Commonwealth Games medalists – Jasmine Ser and Aqilah Binte Sudhir.
Commenting on the inaugural sponsorship, Mr. Goh Kai Kui, Chief Executive Officer, Goh Joo Hin Pte Ltd said “New Moon is excited to be the Title Sponsor for the MetaSprint Series Singapore as we believe the event values are a good fit for the brand as it promotes healthy living and the series of sporting events requires consistent levels of performance from the athletes. This is in line with New Moon’s commitment of continuous high standards of quality, performance and excellence. New Moon also has a wide variety of products that are suitable for the athletes and their families.”