Press Releases


New Moon Chilled & Frozen – Deliciously Convenient for a Quick and Healthy Meal – Wholemeal Buns & Mini Mantous

While celebrity endorsement is synonymous with New Moon, the selection process and deciding criteria for a suitable brand ambassador are stringent to ensure that the brand ambassador and New Moon complement each other.

New Moon is a homegrown brand that has achieved many accolades such as the Singapore Promising Brand Award. Similarly, successful Artiste Networks Artiste Jeanette Aw, is not only a permanent fixture in Mediacorp's annual Most Popular Female Artiste Award but is also recognized for her acting skills and hard work. With the launch of the Chilled & Frozen range, New Moon is extending from the canned food that it is synonymous with to a range of fresh food, thus the endorsement of fresh face, Jeanette can only be said to be a perfect match.

Due to her hectic schedule, Jeanette is hardly able to eat the home-cooked food that she loves. New Moon Chilled & Frozen products are convenient, easy-to-prepare and delicious thus ensuring that she can enjoy the goodness of home-cooked food effortlessly.

New Moon Chilled & Frozen category consists of a wide variety of items, ranging from Chicken products, Wholemeal Buns, Breaded Fish, Shrimp Wantons to Muar Otah. As these products are all convenient to prepare, it allows the busy modern woman to put together a quick and delicious meal for herself and her family.

In November, New Moon Chilled & Frozen items will be launched with bus-stop panels all over the island, showing Jeanette hugging her favourite New Moon Chilled & Frozen items as it appropriately reflects her love for her favourite easy-to-prepare chilled & frozen items. A series of press ads will run in the major Chinese and English newspapers in the month of November highlighting the range of delicious New Moon Chilled & Frozen items.

One of the items Jeanette is hugging is Wholemeal Mini Mantou which comes in 3 flavours, Pumpkin, Brown Rice and Original. Currently New Moon is the only brand that uses wholemeal flour to make mini mantous. This healthy local favourite is thus a good source of dietary fibre. The mini mantous can be easily prepared steamed or deep fried and eaten alone or dipped in your favourite dishes. 

In conjunction with the launch of New Moon Chilled & Frozen range, New Moon has engaged award-winning chef, Madam Pang Nyuk Yoon to conduct culinary demonstrations round the island to reach out to heartlanders and home-makers. In November and December, Madam Pang will share creative ways in which New Moon Chilled & Frozen items can be used in easy-to-prepare and tasty dishes that can be enjoyed everyday. Madam Pang has won Gold Medals in the Individual Category of The World Golden Chef Competition in 2005 as well as numerous awards in various culinary competitions. She is also a regular on food programme on local TV as both a culinary consultant and judge. Madam Pang also has her own popular gourmet talk show on Capital 95.8FM and is a frequent contributor on U-weekly. Some of the recipes created by Madam Pang, especially for New Moon include Sweet and Sour New Moon Tomato Popcorn Chicken and New Moon Black Pepper Chicken Bites with Mixed Mushrooms, demonstrating that New Moon Chilled & Frozen products can be used to prepare delicious everyday dishes for the whole family or simply enjoyed on their own.

New Moon is the main sponsor of the year-end blockbuster, The Storm Warriors, staring Asian movie idols, Ekin Cheng and Aaron Kwok. For the month of November, consumers who purchase any 3 packets of New Moon Chilled & Frozen items will stand a chance to win a pair of tickets to the exclusive preview of The Storm Warriors, with 200 pairs of tickets up for grabs. Consumers simply have to send their details, together with any 3 New Moon Chilled & Frozen item barcodes to Goh Joo Hin Pte Ltd, PSA Building Post Office PO Box 379 Singapore 911143 for an opportunity to catch The Storm Warriors before it opens in Singapore. For full terms and condition, please refer to the website www.gjh.com.sg for details

Date: 21 October 2009
Contact: Philip Goh, Senior Regional Marketing Manager
Email: philip.goh@gjh.com.sg