Market Coverage


Goh Joo Hin Pte Ltd has a vast food distribution network locally that includes major local supermarkets, petrol stations, mail orders and leading online marketplaces. This allows the company to reach a large number of its target customers.

In terms of Consumer Electronics, the company is the distributor for internationally renowned brands like Philips and Fuji Xerox, Siemens Gigaset and Memorex. Its distribution channels have increased exponentially, ranging from I.T. retail shops to departmental stores such as Harvey Norman, Best Denki, Carrefour and Courts. Distribution also includes Changi Airport's retail stores that are catered for inbound and outbound tourists.

Since its founding back in the 1940s, Goh Joo Hin Pte Ltd has steadily established a vast network of distributors while at the same time retaining its expertise in providing prompt and quality service regionally. The secret to the company's success lies in its ability to maintain its history and reputation of prompt and reliable service in the international markets spanning the Asia Pacific region.

The countries that Goh Joo Hin Pte Ltd distributes its products to includes Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Malaysia, Middle East, Philippines, Russia, Sri Lanka, The Republic of China (Taiwan), Thailand, United Kingdom and Vietnam.

To produce its many house brand products, Goh Joo Hin Pte Ltd has contracted licensed factories in many countries around the region, including Malaysia, Indonesia, Brunei, Thailand, Hong Kong, China, Australia, New Zealand, Chile, USA, Brazil, Vietnam, South Africa and the Philippines. In addition, the company also setups regional offices and appoints distributors for better execution.